History of Google

Google began as a research project in January 1996 by Larry Page, a Ph.D. student at Stanford. Larry was soon joined in his research project by Sergey Brin a fellow Stanford Ph.D. student and close friend. Larry Page hypothesized that a search engine that analyzed the relationships between websites would produce better results than existing techniques (existing search engines at the time essentially ranked results according to how many times the search term appeared on a page). It was originally nicknamed, "BackRub", because the system checked backlinks to estimate a site's importance. A small search engine called RankDex was already exploring a similar strategy.
Convinced that the pages with the most links to them from other highly relevant Web pages must be the most relevant pages associated with the search, Page and Brin tested their thesis as part of their studies, and laid the foundation for their search engine. Originally the search engine used the Stanford website with the domain google.stanford.edu. The domain google.com was registered on September 15, 1997. They formally incorporated their company, Google Inc., on September 7, 1998 at a friend's garage in Menlo Park, California.
In March 1999, the company moved into offices at 165 University Avenue in Palo Alto, home to several other noted Silicon Valley technology startups. After quickly outgrowing two other sites, the company leased a complex of buildings in Mountain View at 1600 Amphitheatre Parkway from Silicon Graphics (SGI) in 1999. The company has remained at this location ever since, and the complex has since become known as the Googleplex (a play on the word googolplex, a 1 followed by a googol of zeros). In 2006, Google bought the property from SGI for $319 million.
The Google search engine attracted a loyal following among the growing number of Internet users, who liked its simple design. In 2000, Google began selling advertisements associated with search keywords. The ads were text-based to maintain an uncluttered page design and to maximize page loading speed. Keywords were sold based on a combination of price bid and clickthroughs, with bidding starting at $.05 per click.[9] This model of selling keyword advertising was pioneered by Goto.com (later renamed Overture Services, before being acquired by Yahoo! and rebranded as Yahoo! Search Marketing).While many of its dot-com rivals failed in the new Internet marketplace, Google quietly rose in stature while generating revenue.
A patent describing part of Google's ranking mechanism (PageRank) was granted on September 4, 2001. The patent was officially assigned to Stanford University and lists Lawrence Page as the inventor.